Super Lice Are Alive and Well in Dallas.1

Find out what many parents in your area already know.

What exactly are “super lice”?

Super lice are just head lice that are harder to kill because they’ve become resistant to most over-the-counter treatments sold at your local pharmacy.1

How widespread are they?

Super lice occur at a rate of nearly 100% across 48 states.
This map shows the number of new cases reported over the last 30 days* in the Dallas-Fort Worth area.2

*As of July 2, 2020

1 in 10 children will be infested this summer.5

Head lice are spread easily through direct contact at schools, slumber parties, sporting events, playgrounds and daycares, or by sharing personal items like hats, towels and brushes.3

Home remedies are either ineffective or unsafe.

Currently, there are no FDA-approved clinical studies to demonstrate that home remedies kill lice. But there is evidence that they can be harmful to children.4

Chlorine

This highly flammable chemical can badly burn your child’s head.

Vaseline

Suffocating lice can take 8+ hours and still not get the job done.

Mayonnaise

This messy solution may kill some adult lice, but it won’t kill nits (eggs)!

Tea Tree Oil

May deter lice and insects, but it certainly won’t kill them.

Vinegar

This stinky solution may kill some adult lice, but it won’t kill nits (eggs)!

Kerosene

This highly flammable chemical can badly burn your child’s head.

Olive Oil

Suffocating lice can take 8+ hours and still not get the job done.

Mouthwash

The alcohol in mouthwash doesn’t kill lice—just makes them easier to remove.

Hair Dye

This messy solution may kill some adult lice, but it won’t kill nits (eggs)!

Garlic

Lice are parasites. Not vampires. Enough said.

Most over-the-counter products no longer work.

Products containing permethrin 1%, such as Nix® Crème Rinse and CVS Lice Lotion, and pyrethrins, including Rid® Shampoo and store brands like CVS, Walgreens, Equate™, and Kroger, are no longer reliable.1 See for yourself.

Calling Your Doctor Is the Best Solution.

Confirm your head lice infestation. Then ask your healthcare provider about an FDA-approved prescription medicine that’s safe and effective, with a 10-minute application—and prescribed by 3 out of 5 pediatricians.2

In an age of resistance, this Rx is the no-nonsense way to kill head lice—starting today!

Nix® is a registered trademark of Prestige Consumer Healthcare, Inc.
RID® is a registered trademark of Bayer HealthCare Consumer Care
Equate™ is a registered trademark of Walmart
Kroger® is a registered trademark of The Kroger Co.
CVSHealth® is a registered trademark of CVSHealth
Walgreens® is a registered trademark of Walgreens Co.

Reference(s):

  1. Gellatly KJ, Krim S, Palenchar DJ, et al. Expansion of the knockdown resistance frequency map for human head lice (phthiraptera: pediculidae) in the United States using quantitative sequencing. Journal of Medical Entomology, 2016:653-659
  2. IQVIA July 3, 2020
  3. Centers for Disease Control and Prevention. Parasites – Lice – Head Lice: Epidemiology & Risk Factors. www.cdc.gov/parasites/lice/head/epi.html
  4. Head lice. (2020, July 10). Retrieved July 15, 2020, from https://www.mayoclinic.org/diseases-conditions/head-lice/diagnosis-treatment/drc-20356186
  5. Yoon, K. S., D. J. Previte, H. E. Hodgdon, B. C. Poole, D. H. Kwon, G. E. El-Ghar, S. H. Lee, and J. M. Clark. 2014. Knockdown resistance allele frequencies in North American head louse (Anoplura: Pediculidae) populations. J. Med. Entomol. 51: 450–457

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